{"id":6733,"date":"2024-05-30T01:29:01","date_gmt":"2024-05-29T22:29:01","guid":{"rendered":"https:\/\/mirora.com\/?page_id=6733"},"modified":"2026-03-31T12:12:09","modified_gmt":"2026-03-31T09:12:09","slug":"pazarlama-cevirisi","status":"publish","type":"page","link":"https:\/\/mirora.com\/en\/marketing-translation\/","title":{"rendered":"Marketing Translation"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"6733\" class=\"elementor elementor-6733\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df24102 e-flex e-con-boxed e-con e-parent\" data-id=\"df24102\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d1a940 elementor-widget elementor-widget-heading\" data-id=\"0d1a940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Footer One<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7144dec elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7144dec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ac3368\" data-id=\"2ac3368\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6cf5ae6 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cf5ae6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-309d6ce\" data-id=\"309d6ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83a00e2 elementor-widget elementor-widget-text-editor\" data-id=\"83a00e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Marketing is the name given to all of the strategies that enable products or services to be delivered to consumers in line with their requests and requirements. Areas of specialization such as public relations and advertising are utilized for the consumer to establish a connection with the manufacturer. Every company that serves in multiple countries and aims to introduce its products to other markets needs <span style=\"font-weight: 700\">marketing translation service.<\/span><\/p><p><span style=\"font-family: Roboto;\">Global brands in particular need assistance in translating and localizing their content. Marketing texts translated accurately come back as added value to the company or entity. For this reason, just like in other fields, marketing translation can achieve its real goals when it is performed by senior translators. In the further sections of this article, we will consider marketing translation, which falls within Mirora\u2019s area of expertise, in a little more detail.<\/span><\/p><p><strong><span style=\"font-family: Roboto;\">Characteristics of Marketing Translation<\/span><\/strong><\/p><ul><li><span style=\"font-family: Roboto;\">The goal of a marketing text is strong delivery of the source message. Thus, the target audience can be motivated as necessary.<\/span><\/li><li><span style=\"font-family: Roboto;\">Marketing texts reflect corporate values and culture. Therefore, these values should also be reflected during their translation in the target language.<\/span><\/li><li><span style=\"font-family: Roboto;\">Adapting marketing texts to multiple languages is quite a difficult process. It requires mastering the cultural codes of the country where the target language is spoken.<\/span><\/li><li class=\"translation-block\">In marketing texts, a word-for-word or verbatim translation is not acceptable. Such translations can negatively affect the image of the brand. In brief, it is important not only to translate the text in accordance with the original, but also to transcreate it creatively. In other words, such translations are called <span style=\"font-weight: 700\">creative translation<\/span>\u00a0in the industry.<\/li><li><span style=\"font-family: Roboto;\">When handling marketing translations, it is vital to be familiar with the target audience.<\/span><\/li><li><span style=\"font-family: Roboto;\">Marketing translation is not only a technical job, but also a mental process.<\/span><\/li><li><span style=\"font-family: Roboto;\">With regard to the translation of marketing texts, it is essential to pay attention not only to preferred words, but also to the style used.<\/span><\/li><\/ul><p><strong><span style=\"font-family: Roboto;\">Points to Consider in Marketing Translation<\/span><\/strong><\/p><p><span style=\"font-family: Roboto;\">When carrying out marketing translation, there are so many different points to be considered. First of all, it is necessary to filter out humorous matters in the source language content with caution. What is funny in one culture may not be amusing in another language or culture. For this reason, the translator should adjust the level of humorous topics accordingly. Another factor worth noting is that the word games, repetitions and rhyming words used in the advertising text are exactly and accurately transferred to the target language.<\/span><\/p><p><span style=\"font-family: Roboto;\">The translator should think interculturally and use idiomatic language at this point. The direction of the text and the images used are also highly important, especially in languages such as Arabic and Chinese. Consequently, it is necessary to make sure that the preferred colors and images in the marketing text are appropriate for the cultural environment of that language. Not all colors may be accepted the same in every culture.<\/span><\/p><p class=\"translation-block\">Mirora, which holds a prominent role through its superior quality services, creative team and standardized project processes, also offers <span style=\"font-weight: 700\">marketing translation services.<\/span> If you would like to receive information about marketing translation, you may contact us through various communication channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57e9237 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"57e9237\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1aa03df\" data-id=\"1aa03df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbfe252 elementor-widget elementor-widget-eduracta\" data-id=\"dbfe252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eduracta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"cta-area-1\" data-bg-src=\"https:\/\/mirora.com\/wp-content\/uploads\/2023\/07\/cta-bg1-2-1.png\"><div class=\"container\"><div class=\"row align-items-center justify-content-between\"><div class=\"col-lg-8\"><div class=\"cta-wrap title-area mb-0\"><div class=\"cta-icon\"><img decoding=\"async\" src=\"https:\/\/mirora.com\/wp-content\/uploads\/2023\/07\/cta-icon1-2-1.png\" alt=\"icon\"><\/div><div class=\"cta-content\"><h2 class=\"cta-title th-title sec-title\">Get Offer Now<\/h2><p class=\"cta-text th-desc\">Adding value to your brand is just a click away with Mirora.<\/p><\/div><a href=\"https:\/\/mirora.com\/en\/get-offer\/\" class=\"th-btn th_btn style8\">Get a Free Quote<i class=\"fa-regular fa-arrow-right ms-1\"><\/i><\/a><\/div><\/div><\/div><\/div><div class=\"cta-img-1\" data-overlay=\"title\" data-opacity=\"8\"><img decoding=\"async\" src=\"https:\/\/mirora.com\/wp-content\/uploads\/2024\/06\/mirora_anasayfa_3-3.jpg\" alt=\"Image\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-ccdc9cc e-flex e-con-boxed e-con e-parent\" data-id=\"ccdc9cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cab6f7 elementor-widget elementor-widget-heading\" data-id=\"3cab6f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">These Articles May Interest You! Learn more about our service.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-225b609 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"225b609\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5a9904 e-flex e-con-boxed e-con e-parent\" data-id=\"d5a9904\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a70c613 e-con-full e-flex e-con e-child\" data-id=\"a70c613\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5d8946 premium-blog-align-left elementor-widget elementor-widget-premium-addon-blog\" data-id=\"e5d8946\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_blog_columns_number&quot;:&quot;100%&quot;,&quot;premium_blog_grid&quot;:&quot;yes&quot;,&quot;premium_blog_layout&quot;:&quot;even&quot;,&quot;premium_blog_columns_number_tablet&quot;:&quot;50%&quot;,&quot;premium_blog_columns_number_mobile&quot;:&quot;100%&quot;}\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t\t\n\t\t\n\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-even\" data-page=\"6733\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-banner\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"850\" height=\"500\" src=\"https:\/\/mirora.com\/wp-content\/uploads\/2024\/05\/Basarili-Pazarlama-Kampanyalari-icin-Yerellestirme.jpg\" class=\"attachment-full size-full wp-image-17069\" alt=\"\" srcset=\"https:\/\/mirora.com\/wp-content\/uploads\/2024\/05\/Basarili-Pazarlama-Kampanyalari-icin-Yerellestirme.jpg 850w, https:\/\/mirora.com\/wp-content\/uploads\/2024\/05\/Basarili-Pazarlama-Kampanyalari-icin-Yerellestirme-300x176.jpg 300w, https:\/\/mirora.com\/wp-content\/uploads\/2024\/05\/Basarili-Pazarlama-Kampanyalari-icin-Yerellestirme-768x452.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/mirora.com\/en\/localization-for-successful-marketing-campaigns\/\" target=\"_blank\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/mirora.com\/en\/localization-for-successful-marketing-campaigns\/\" target=\"_blank\">\n\t\t\t\tLocalization For Successful Marketing Campaigns\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">In today's global marketplace, effective communication with diverse audiences is paramount for successful marketing campaigns. To thrive in diverse markets and engage with audiences worldwide, organizations must embrace the art of localization. This goes beyond language translation, encompassing a comprehensive\u2026<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2cd434 e-con-full e-flex e-con e-child\" data-id=\"e2cd434\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5e3d9c e-con-full e-flex e-con e-child\" data-id=\"d5e3d9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e938116 e-con-full e-flex e-con e-child\" data-id=\"e938116\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e69fbdf e-con-full e-flex e-con e-child\" data-id=\"e69fbdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Marketing is the name given to all the strategies that ensure that products or services are delivered to consumers in line with their wants and needs. The consumer has a relationship with the producer...<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-builder.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-6733","page","type-page","status-publish","hentry","th-blog blog-single"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pazarlama \u00c7evirisi - Mirora Translation<\/title>\n<meta name=\"description\" content=\"Uluslararas\u0131 piyasada firmalar daha rahat anla\u015fablmek i\u00e7in pazarlama \u00e7evirisne ihtiya\u00e7 duyarlar. 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