{"id":14906,"date":"2022-10-17T13:57:43","date_gmt":"2022-10-17T13:57:43","guid":{"rendered":"https:\/\/www.mirora.com\/?p=14906"},"modified":"2025-01-20T15:46:03","modified_gmt":"2025-01-20T12:46:03","slug":"yerellestirme-ceviri-icin-yeni-bir-tabir-degil-mi","status":"publish","type":"post","link":"https:\/\/mirora.com\/en\/is-localization-a-new-term-for-translation\/","title":{"rendered":"Is Localization a New Term for Translation?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14906\" class=\"elementor elementor-14906\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e48d6df e-flex e-con-boxed e-con e-parent\" data-id=\"2e48d6df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\r\n\r\n\t\t<div class=\"elementor-element elementor-element-3b88aa1b elementor-widget elementor-widget-text-editor\" data-id=\"3b88aa1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p class=\"translation-block\">The world of translation is changing day by day. New opportunities, new business areas, and new visions are emerging. The translation profession no longer means simply transferring words by looking at a dictionary. With globalization, many unique job descriptions have appeared in the translation sector, one of which is localization. So what is localization? Is it translation, or does it have a much more comprehensive job description?<\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p class=\"translation-block\">Localization is such a vast area\u2026 Yes, it also includes translation; a source is transferred to the target language. But translation is just one of many areas required for localization. You need to know how to market, sell, and sometimes code. Let\u2019s say you translate a website; it may be necessary to make small changes within the site according to the target culture. For example, you may need to adjust the color of the \u2018reject\u2019 or \u2018accept\u2019 terms of use buttons. This is why translators in the localization sector are called localization experts, which means you must do more than master the source and target languages.<\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<h2 class=\"wp-block-heading has-medium-font-size\"><span style=\"font-family: Roboto;\">Examples of Real-Life Localization<\/span><\/h2>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p class=\"translation-block\">A company that wants to open up to a new market will achieve much more successful results if it understands the importance of localization. No matter what product or service you provide, you must address people from other cultures differently. Even if you are one of the biggest brands on the planet and the whole world knows you, it is indispensable to do localization when entering a new market.<\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">With the following real-life localization examples, you will understand how important the subject is!<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><u>KitKat in Japan:<\/u><\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Nestl\u00e9 did a very successful localization while introducing its KitKat product to the Japanese market. KitKat is pronounced \u201ckitto katto\u201d in Japanese, which has a very similar pronunciation to the term \u201ckitto katsu,\u201d which means definite success. This resemblance has been so ingeniously used that a new tradition has emerged in Japan: parents have begun to gift KitKat bars before exams to bring luck to their children.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><u>Mercedes in the Chinese Market<\/u><\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">The famous automotive company Mercedes Benz found a nickname that the target audience could use when opening up to the Chinese market: Bensi. However, it has not been a very successful localization because the word \u201cbensi\u201d means \u201churrying to die\u201d in Chinese. Of course, no one was eager to buy cars marketed under that name!<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><u>A creative localization in Ice Age<\/u><\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p class=\"translation-block\">Scenario localization is quite common today. We see a lot of TV content adapted from foreign series. The Ice Age scenario also went through a very successful localization process before it was released to the Turkish market. In the first film, we see the Dodo birds marching and singing, \u201cThe world has come to an end.\u201d If you listen carefully, this is a successful adaptation of the Turkish military cadence \u201cYaylalar Yaylalar.\u201d It appeals to the target audience and successfully conveys the message from the source.<\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p class=\"translation-block\">All these localization examples demonstrate that companies wishing to open up to a new market should get localization services!<\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The world of translation is changing every day. New opportunities, new fields of work and new visions... Nowadays, the translation profession is no longer just a profession...<\/p>","protected":false},"author":1,"featured_media":17178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[79,84],"tags":[],"class_list":["post-14906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ceviri","category-yerellestirmee","th-blog blog-single"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yerelle\u015ftirme \u00c7eviri i\u00e7in Yeni Bir Tabir De\u011fil mi? - Mirora Translation<\/title>\n<meta name=\"description\" content=\"Yerelle\u015ftirme asl\u0131nda o kadar geni\u015f bir alan ki\u2026 Evet, \u00e7eviriyi de kaps\u0131yor, neticede bir kaynak hedef dile aktar\u0131l\u0131yor. 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