{"id":15201,"date":"2022-12-13T12:48:00","date_gmt":"2022-12-13T12:48:00","guid":{"rendered":"https:\/\/www.mirora.com\/?p=15201"},"modified":"2025-01-20T15:43:21","modified_gmt":"2025-01-20T12:43:21","slug":"yerellestirme-mi-uluslararasilastirma-mi","status":"publish","type":"post","link":"https:\/\/mirora.com\/en\/is-it-localization-or-internationalization\/","title":{"rendered":"Is It Localization or Internationalization?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15201\" class=\"elementor elementor-15201\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2188a24c e-flex e-con-boxed e-con e-parent\" data-id=\"2188a24c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\r\n\r\n\t\t<div class=\"elementor-element elementor-element-742374b5 elementor-widget elementor-widget-text-editor\" data-id=\"742374b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">If your business is ready to go global, you may be wondering what the difference is between localization and internationalization. Both of the processes help prepare businesses for success abroad by localizing and translating content into other languages, but that\u2019s where it stops. To figure out which talent you need to bring in, read on.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<h2 class=\"wp-block-heading has-medium-font-size\"><span style=\"font-family: Roboto;\"><strong>Let\u2019s take a look at what we mean by localization and internationalization:<\/strong><\/span><\/h2>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p class=\"translation-block\">Localization refers to the process of adapting a product or service (e.g., software) to meet the requirements of a specific market or region by translating its content into one or more languages, adjusting it to match local legal and regulatory requirements, and adapting its user interface for different cultural conventions. For example, if you have an app that was originally built for the English market, you would use localization to translate it into Spanish so that it could be sold on the Spanish market.<\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p class=\"translation-block\">For example, AI-powered virtual assistants like Apple\u2019s Siri automatically provide localized responses to users. This is because the software team ensures that an American user always hears temperatures in Fahrenheit instead of Celsius. Airbnb, a company that allows people to rent out their homes to travelers, is another firm successful in <a href=\"https:\/\/mirora.com\/en\/localization\/\" target=\"_self\">localization<\/a>. The company has managed to accommodate cultural and legal differences in each country and enabled hosts and guests to communicate in their own languages. To<\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p class=\"translation-block\">Internationalization is all about making sure that your product or application can be easily translated into other languages. That\u2019s it. It\u2019s not about getting your app translated into French, Spanish, or Japanese. It\u2019s about making sure that there are no barriers to doing so in the future. It doesn\u2019t require any changes to the product or service itself (for example, changing its name). Instead, it involves ensuring that a product or service can be used anywhere in the world without any changes being required for it to function properly in another country.<\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Internationalization is different from localization because it involves making your product or service accessible to people who speak multiple languages. It also allows you to adapt your design or content to better suit each market\u2019s needs. For example, if you had an app that was originally built for the English market but wanted to make it available in Spanish as well, then you\u2019d use internationalization techniques such as making sure all menus and buttons worked correctly regardless of which language they were in.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Companies such as IKEA and Starbucks internationalized their products to make it easier for their customers abroad to understand them. IKEA switched from using words in assembly instructions to using more universal diagrams. Similarly, Starbucks removed the text from its original logo when it began to expand heavily overseas to make localization easier.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<h3 class=\"wp-block-heading has-medium-font-size\"><span style=\"font-family: Roboto;\"><strong>Many companies have the same question: Should I localize or internationalize?<\/strong><\/span><\/h3>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">The takeaway from this article is that internationalization and localization are both powerful tools for business expansion. Mastering these tools can allow businesses to reach millions of new potential customers.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">The answer depends on your business model and the type of content you\u2019re creating. Keep in mind that there\u2019s no one-size-fits-all solution; try to figure out which is best for your business objectives, target audience, and industry.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>If your business is ready to go global, you may be wondering what the difference between localization and internationalization is. Both processes involve localizing content and...<\/p>","protected":false},"author":1,"featured_media":17167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[79,85,84],"tags":[],"class_list":["post-15201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ceviri","category-kuresel-pazarlama","category-yerellestirmee","th-blog blog-single"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yerelle\u015ftirme mi, Uluslararas\u0131la\u015ft\u0131rma m\u0131? - Mirora<\/title>\n<meta name=\"description\" content=\"Uluslararas\u0131la\u015ft\u0131rma, yerelle\u015ftirmeden farkl\u0131d\u0131r \u00e7\u00fcnk\u00fc \u00fcr\u00fcn veya hizmetinizi birden \u00e7ok dil konu\u015fan ki\u015filer i\u00e7in eri\u015filebilir hale getirmeyi ama\u00e7lar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mirora.com\/en\/is-it-localization-or-internationalization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yerelle\u015ftirme mi, Uluslararas\u0131la\u015ft\u0131rma m\u0131? - Mirora\" \/>\n<meta property=\"og:description\" content=\"Uluslararas\u0131la\u015ft\u0131rma, yerelle\u015ftirmeden farkl\u0131d\u0131r \u00e7\u00fcnk\u00fc \u00fcr\u00fcn veya hizmetinizi birden \u00e7ok dil konu\u015fan ki\u015filer i\u00e7in eri\u015filebilir hale getirmeyi ama\u00e7lar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mirora.com\/en\/is-it-localization-or-internationalization\/\" \/>\n<meta property=\"og:site_name\" content=\"Mirora Translation\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-13T12:48:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-20T12:43:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mirora.com\/wp-content\/uploads\/2022\/12\/blog-2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mirora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mirora\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mirora.com\\\/tr\\\/yerellestirme-mi-uluslararasilastirma-mi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mirora.com\\\/tr\\\/yerellestirme-mi-uluslararasilastirma-mi\\\/\"},\"author\":{\"name\":\"mirora\",\"@id\":\"https:\\\/\\\/mirora.com\\\/#\\\/schema\\\/person\\\/12046585ccfeac57e3c40eb2fad406c6\"},\"headline\":\"Yerelle\u015ftirme mi, Uluslararas\u0131la\u015ft\u0131rma m\u0131?\",\"datePublished\":\"2022-12-13T12:48:00+00:00\",\"dateModified\":\"2025-01-20T12:43:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mirora.com\\\/tr\\\/yerellestirme-mi-uluslararasilastirma-mi\\\/\"},\"wordCount\":703,\"publisher\":{\"@id\":\"https:\\\/\\\/mirora.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mirora.com\\\/tr\\\/yerellestirme-mi-uluslararasilastirma-mi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mirora.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/blog-2-1.jpg\",\"articleSection\":[\"\u00c7eviri\",\"K\u00fcresel Pazarlama\",\"Yerelle\u015ftirme\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mirora.com\\\/tr\\\/yerellestirme-mi-uluslararasilastirma-mi\\\/\",\"url\":\"https:\\\/\\\/mirora.com\\\/tr\\\/yerellestirme-mi-uluslararasilastirma-mi\\\/\",\"name\":\"Yerelle\u015ftirme mi, Uluslararas\u0131la\u015ft\u0131rma m\u0131? 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