{"id":15418,"date":"2023-02-22T09:40:16","date_gmt":"2023-02-22T09:40:16","guid":{"rendered":"https:\/\/www.mirora.com\/?p=15418"},"modified":"2025-01-20T15:41:35","modified_gmt":"2025-01-20T12:41:35","slug":"makine-cevirisi-markanizin-mesajini-bozabilir-mi","status":"publish","type":"post","link":"https:\/\/mirora.com\/en\/can-machine-translation-mess-up-your-brands-message\/","title":{"rendered":"Can Machine Translation Mess Up Your Brand\u2019s Message?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15418\" class=\"elementor elementor-15418\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-320ecb30 e-flex e-con-boxed e-con e-parent\" data-id=\"320ecb30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\r\n\r\n\t\t<div class=\"elementor-element elementor-element-5544ca5e elementor-widget elementor-widget-text-editor\" data-id=\"5544ca5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Wikipedia defines machine translation as: \u201cthe use of software to translate text from one language to another without the aid of human translators.\u201d In the simplest terms, you give your text to a computer, and the second version of your text comes in another language, hopefully with fewer mistakes.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Machine translation provides an excellent resource for businesses that need to save money on translations and for anyone who needs to communicate with people speaking other languages. However, it can also be a huge source of confusion.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">If you\u2019re using machine translation on your website or any content you have, here are some ways that it can mess up your brand\u2019s message:<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<h2 class=\"wp-block-heading has-medium-font-size\"><span style=\"font-family: Roboto;\"><strong>Machine translation mangles abstract concepts<\/strong><\/span><\/h2>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">The first problem with machine translation is that it often has trouble with concepts that aren\u2019t concrete. For example, if you\u2019re selling a product that helps people overcome shyness or anxiety, a word like \u201cconfidence\u201d or \u201cself-esteem\u201d might not translate properly because they\u2019re abstract concepts. This can lead to some pretty awkward situations where you end up inadvertently advertising something different than what you intended\u2014and that\u2019s never good for business!<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<h2 class=\"wp-block-heading has-medium-font-size\"><span style=\"font-family: Roboto;\"><strong>Machine translation loses cultural meaning<\/strong><\/span><\/h2>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">When you\u2019re trying to translate a phrase or sentence from one language into another, the context matters\u2014and machine translation doesn\u2019t have any clue what context means. It can\u2019t understand how certain words might sound weird or strange when used together in a particular order or situation. The loss of cultural meaning affects businesses that rely on translators to communicate with clients from other countries. Businesses that use machine translation will often find that their messages are garbled or misinterpreted by the recipients, which could lead to lost sales or worse.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<h2 class=\"wp-block-heading has-medium-font-size\"><span style=\"font-family: Roboto;\"><strong>Machine translation has no sense of humor<\/strong><\/span><\/h2>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">If you\u2019re trying to communicate something funny, like a joke or a pun, you might find that machine translation just doesn\u2019t get it. If your company relies on using humor in its marketing materials or other communications, this could be a big problem for you.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<h2 class=\"wp-block-heading has-medium-font-size\"><span style=\"font-family: Roboto;\"><strong>Machine translation doesn\u2019t know what your company\u2019s about<\/strong><\/span><\/h2>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Machine translation only works with words\u2014it doesn\u2019t have any idea what those words mean in a larger context. That means if you\u2019re posting on social media about your company, the message you\u2019re trying to convey might get lost because the tool will translate your post without any knowledge of your business.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p class=\"translation-block\">Machine translation can be useful for non-native speakers who want to learn another language, but it\u2019s not the best option for professional translations. Your message will lose some of its nuances and, worse, maybe even some of its cultural context. And that can be bad for your brand image. So if you want to translate a document for your brand\u2019s purposes, consider hiring a professional translation company that works with native expert teams in the target language and understands your target audience\u2019s culture and language.<\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Wikipedia defines machine translation as \"the use of software to translate text from one language to another without the help of human translators\". In the simplest terms.<\/p>","protected":false},"author":1,"featured_media":17147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[79,82,85],"tags":[],"class_list":["post-15418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ceviri","category-ceviri-teknolojisi","category-kuresel-pazarlama","th-blog blog-single"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Makine \u00c7evirisi Markan\u0131z\u0131n Mesaj\u0131n\u0131 Bozabilir mi? - Mirora Translation<\/title>\n<meta name=\"description\" content=\"Makine \u00e7evirisi, \u00e7eviri maliyetlerinden tasarruf etmesi gereken i\u015fletmeler ve ba\u015fka dilleri konu\u015fan insanlarla ileti\u015fim kurmas\u0131 gereken herkes i\u00e7in m\u00fckemmel bir kaynak sa\u011flar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mirora.com\/en\/can-machine-translation-mess-up-your-brands-message\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Makine \u00c7evirisi Markan\u0131z\u0131n Mesaj\u0131n\u0131 Bozabilir mi? - Mirora Translation\" \/>\n<meta property=\"og:description\" content=\"Makine \u00e7evirisi, \u00e7eviri maliyetlerinden tasarruf etmesi gereken i\u015fletmeler ve ba\u015fka dilleri konu\u015fan insanlarla ileti\u015fim kurmas\u0131 gereken herkes i\u00e7in m\u00fckemmel bir kaynak sa\u011flar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mirora.com\/en\/can-machine-translation-mess-up-your-brands-message\/\" \/>\n<meta property=\"og:site_name\" content=\"Mirora Translation\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-22T09:40:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-20T12:41:35+00:00\" \/>\n<meta name=\"author\" content=\"mirora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Makine \u00c7evirisi Markan\u0131z\u0131n Mesaj\u0131n\u0131 Bozabilir mi? - Mirora Translation\" \/>\n<meta name=\"twitter:description\" content=\"Makine \u00e7evirisi, \u00e7eviri maliyetlerinden tasarruf etmesi gereken i\u015fletmeler ve ba\u015fka dilleri konu\u015fan insanlarla ileti\u015fim kurmas\u0131 gereken herkes i\u00e7in m\u00fckemmel bir kaynak sa\u011flar.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mirora\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mirora.com\\\/tr\\\/makine-cevirisi-markanizin-mesajini-bozabilir-mi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mirora.com\\\/tr\\\/makine-cevirisi-markanizin-mesajini-bozabilir-mi\\\/\"},\"author\":{\"name\":\"mirora\",\"@id\":\"https:\\\/\\\/mirora.com\\\/#\\\/schema\\\/person\\\/12046585ccfeac57e3c40eb2fad406c6\"},\"headline\":\"Makine \u00c7evirisi Markan\u0131z\u0131n Mesaj\u0131n\u0131 Bozabilir mi?\",\"datePublished\":\"2023-02-22T09:40:16+00:00\",\"dateModified\":\"2025-01-20T12:41:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mirora.com\\\/tr\\\/makine-cevirisi-markanizin-mesajini-bozabilir-mi\\\/\"},\"wordCount\":619,\"publisher\":{\"@id\":\"https:\\\/\\\/mirora.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mirora.com\\\/tr\\\/makine-cevirisi-markanizin-mesajini-bozabilir-mi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mirora.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/mt-7-min.jpg\",\"articleSection\":[\"\u00c7eviri\",\"\u00c7eviri Teknolojisi\",\"K\u00fcresel Pazarlama\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mirora.com\\\/tr\\\/makine-cevirisi-markanizin-mesajini-bozabilir-mi\\\/\",\"url\":\"https:\\\/\\\/mirora.com\\\/tr\\\/makine-cevirisi-markanizin-mesajini-bozabilir-mi\\\/\",\"name\":\"Makine \u00c7evirisi Markan\u0131z\u0131n Mesaj\u0131n\u0131 Bozabilir mi? 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