{"id":9944,"date":"2022-03-08T12:58:46","date_gmt":"2022-03-08T12:58:46","guid":{"rendered":"https:\/\/www.mirora.com\/?p=9944"},"modified":"2025-01-20T15:55:31","modified_gmt":"2025-01-20T12:55:31","slug":"oyun-yerellestirme-oyun-sektorunde-dunyaya-acilalim","status":"publish","type":"post","link":"https:\/\/mirora.com\/en\/lets-open-up-to-the-world-in-the-gaming-industry\/","title":{"rendered":"Lets Open Up To The World In The Gaming Industry"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9944\" class=\"elementor elementor-9944\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bde0de9 e-flex e-con-boxed e-con e-parent\" data-id=\"bde0de9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\r\n\r\n\t\t<div class=\"elementor-element elementor-element-3aa3a665 elementor-widget elementor-widget-text-editor\" data-id=\"3aa3a665\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">What we call translation doesn\u2019t mean just expressing the text in the target language. While translating, we need to take many factors into account. The target audience of the translated source text and the geography of the intended market are the main issues to be considered. This is where \u201clocalization\u201d translation comes into play.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<h2 class=\"wp-block-heading has-medium-font-size\"><span style=\"font-family: Roboto;\">So, why is localization so important?<\/span><\/h2>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Let\u2019s write a short script.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Suppose you are a company that wants to open up to the global market. You want to take the first step of this expansion by having your product\u2019s promotions translated into many languages. Presenting the product in the customer\u2019s language and eliminating any confusion will be an excellent initiative for customer satisfaction. At this point, something just as important as deciding to present your product to the world market is knowing your target audience. The next crucial step is to research factors such as the target audience\u2019s social structure, economic and political tendencies and proceed accordingly. In the meantime, you gain a better understanding of your target audience, their needs, and sensitivities. Having your product promotion translations done according to these factors provides you with an advantage.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<h3 class=\"wp-block-heading has-medium-font-size\"><span style=\"font-family: Roboto;\">You own a gaming company.<\/span><\/h3>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p class=\"translation-block\">Your greatest desire is to have your games played in the global arena, appeal to large audiences, and be available for purchase on all kinds of platforms. So, an essential starting point is localizing the game.<\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Games are tools that can attract the attention of almost everyone, from the very young to the very old. Within this spectrum of \u201ceveryone\u201d there may be those who do not speak any foreign languages, or live in volatile areas, 12-year-olds or 63-year-olds. Therefore, translating games, localizing them in this case, is a very comprehensive process requiring the skill of a translator.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Cyberpunk 2077, which many gamers eagerly awaited, was released with Turkish language support in December 2020. However, a sentence encountered in one part of the game, whether a localization error or a simple translation error, caused much debate. The game referred to Mustafa Kemal Atat\u00fcrk\u2019s \u201cThe future is in the skies!\u201d quote using foul language (on the \u201cis in the skies\u201d part), and this caused quite a controversy that got the attention of many. While some argued that this was a simple translation error, others stated that a different language was intended to be used while localizing but the results could not be predicted or described it as deliberate disrespect. After the reactions intensified, the translation company apologized in a statement and advised that the swear words would be removed in the next version.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">To avoid encountering such situations or causing similar mistakes, a game translator should have sufficient command of the language, a high level of creativity, and a minimum level of computer and software knowledge. The translator should stick to the jargon and terms of the game but should enhance these terms in the target language when necessary through research. At the same time, the translator should be familiar with the gaming culture or playing games, and most importantly, be quite familiar with the target audience.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Professional translation teams with all these qualifications are ready to localize your game at Mirora.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Translation is not just the expression of a text in the target language. We need to consider many other factors when translating....<\/p>","protected":false},"author":1,"featured_media":17245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[79,84],"tags":[],"class_list":["post-9944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ceviri","category-yerellestirmee","th-blog blog-single"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oyun Yerelle\u015ftirme ile Global E\u011flence! - Mirora Translation<\/title>\n<meta name=\"description\" content=\"Oyun yerelle\u015ftirme ile d\u00fcnyaya a\u00e7\u0131lmak ister misiniz? 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