{"id":6593,"date":"2024-05-30T00:15:58","date_gmt":"2024-05-29T21:15:58","guid":{"rendered":"https:\/\/mirora.com\/?page_id=6593"},"modified":"2025-12-15T10:45:39","modified_gmt":"2025-12-15T07:45:39","slug":"yaratici-ceviri","status":"publish","type":"page","link":"https:\/\/mirora.com\/tr\/yaratici-ceviri\/","title":{"rendered":"Yarat\u0131c\u0131 \u00c7eviri"},"content":{"rendered":"\t\t
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Footer One<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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K\u00fcreselle\u015fmenin beraberinde getirdi\u011fi dil meselesi, bir\u00e7ok alanda \u00f6ne \u00e7\u0131kmaktad\u0131r. Kurumlar\u0131n ve \u015firketlerin kendi dillerini konu\u015fmayan ki\u015fileri de hedef kitle olarak belirlemesi, s\u00f6z konusu kitleyle ileti\u015fim kurmak i\u00e7in \u00e7eviri ihtiyac\u0131n\u0131n artmas\u0131na yol a\u00e7m\u0131\u015ft\u0131r. Ancak baz\u0131 durumlarda \u00e7eviri, bu dil engelini a\u015fmada yetersiz kalmaktad\u0131r. Tam da bu noktada yarat\u0131c\u0131 uyarlama olarak da bilinen yarat\u0131c\u0131 \u00e7eviri (transcreation) hizmeti ortaya \u00e7\u0131kmaktad\u0131r.<\/span><\/p>

\u0130ngilizce translation (\u00e7eviri) ve creation (yaratma) kelimelerinden olu\u015fan bu kavram, \u00e7evirinin \u00f6tesine ge\u00e7erek k\u00fclt\u00fcrel farkl\u0131l\u0131klar\u0131 da ortadan kald\u0131rmay\u0131 ama\u00e7lar. \u00d6zellikle pazarlama ve reklamc\u0131l\u0131k alanlar\u0131nda \u00f6n plana \u00e7\u0131kan yarat\u0131c\u0131 \u00e7eviri hizmeti, kaynak metinin \u00f6z\u00fcn\u00fc olu\u015fturan mesaj\u0131n hedef dil ve k\u00fclt\u00fcrde yeniden in\u015fa edilmesi anlam\u0131na gelmektedir. Di\u011fer bir deyi\u015fle, \u00e7eviri ve yerelle\u015ftirmeden farkl\u0131 olarak verilmek istenen mesaj, hedef kitlede ayn\u0131 duygu ve d\u00fc\u015f\u00fcnceleri uyand\u0131racak \u015fekilde yeniden olu\u015fturulmaktad\u0131r.<\/span><\/p>

\u00c7EV\u0130R\u0130, YERELLE\u015eT\u0130RME VE YARATICI \u00c7EV\u0130R\u0130 ARASINDAK\u0130 FARKLAR<\/span><\/strong><\/p>

\u00c7eviri, bir kaynak metinin hedef dile aktar\u0131lmas\u0131d\u0131r. Yerelle\u015ftirme ise kaynak metinin baz\u0131 unsurlar\u0131n\u0131n hedef dil ve k\u00fclt\u00fcre uyarlanarak \u00e7evrilmesidir. Ancak hem \u00e7eviride hem de yerelle\u015ftirmede \u00f6ne \u00e7\u0131kan unsur, \u00fcslup ve bi\u00e7im olarak kaynak metne sad\u0131k kal\u0131nmas\u0131d\u0131r. Tam da burada, yani yerelle\u015ftirme ve \u00e7evirinin m\u00fc\u015fterinin amac\u0131na ula\u015fmas\u0131na yetmedi\u011fi noktada, yarat\u0131c\u0131 \u00e7eviri hizmeti bir \u00e7\u00f6z\u00fcm sunuyor. Bunu da yeniden yarat\u0131m s\u00fcreciyle ger\u00e7ekle\u015ftiriyor. Bu durumda yarat\u0131c\u0131l\u0131k, yarat\u0131c\u0131 \u00e7eviri hizmetini yani yarat\u0131c\u0131 uyarlamay\u0131 \u00e7eviri ve yerelle\u015ftirmeden ay\u0131ran en \u00f6nemli unsurlardan biri olarak \u00f6ne \u00e7\u0131k\u0131yor. Zira yeniden yarat\u0131m s\u00fcreci, tamamen m\u00fc\u015fterinin amac\u0131 do\u011frultusunda ilerlese de yarat\u0131c\u0131 uyarlama hizmetini veren ki\u015fiye herhangi bir s\u0131n\u0131r koymuyor.<\/span><\/p>

Di\u011fer bir farkl\u0131l\u0131k ise, \u00e7eviri ve yerelle\u015ftirme hizmeti kaynak metinle ba\u015flarken, yarat\u0131c\u0131 \u00e7eviri s\u00fcreci yarat\u0131c\u0131 bir \u00f6zet ile ba\u015flar. T\u0131pk\u0131 bir \u00e7evirmen gibi, yarat\u0131c\u0131 \u00e7eviri hizmeti veren ki\u015finin de hem hedef hem de kaynak dile h\u00e2kim olmas\u0131 gerekiyor, ancak yarat\u0131c\u0131 \u00f6zeti g\u00f6z \u00f6n\u00fcnde bulundurdu\u011fu s\u00fcrece, hi\u00e7bir k\u0131s\u0131tlamaya tabi tutulmuyor.<\/span><\/p>

\u00d6zetle, hukuk ve medikal gibi teknik alanlarda \u00e7eviri hizmeti yeterli olurken film, reklam veya video oyunlar\u0131 gibi yarat\u0131c\u0131l\u0131\u011f\u0131n \u00f6n plana \u00e7\u0131kt\u0131\u011f\u0131 durumlarda yarat\u0131c\u0131 \u00e7eviri hizmeti, yani transcreation devreye giriyor.<\/span><\/p>

YARATICI \u00c7EV\u0130R\u0130 \u00d6RNEKLER\u0130<\/span><\/strong><\/p>

Asl\u0131nda g\u00fcnl\u00fck hayat\u0131m\u0131zda dikkatimizden ka\u00e7sa da yarat\u0131c\u0131 \u00e7eviri \u00f6rnekleri ile s\u0131kl\u0131kla kar\u015f\u0131la\u015f\u0131r\u0131z. \u00d6rne\u011fin sinemada yabanc\u0131 bir filmi izlemeye gitti\u011finizde filmin orijinal ismi ve \u00e7evirisi aras\u0131nda hi\u00e7bir ba\u011flant\u0131 olmad\u0131\u011f\u0131n\u0131 fark edebilirsiniz. Hem d\u00fcnyada hem T\u00fcrkiye\u2019de b\u00fcy\u00fck bir ilgi \u00e7eken The Hangover isimli film, T\u00fcrk\u00e7eye Felekten Bir Gece olarak \u00e7evrilmi\u015ftir, ancak hangover kelimesinin tam kar\u015f\u0131l\u0131\u011f\u0131 ak\u015famdan kalmad\u0131r. Fakat hedef kitle farkl\u0131 oldu\u011fu i\u00e7in filmin ismi, hedef kitleye en uygun olacak \u015fekilde yeniden yarat\u0131lm\u0131\u015ft\u0131r.<\/span><\/p>

Yarat\u0131c\u0131 \u00e7eviri hizmeti alman\u0131n \u00f6nemini vurgulamak i\u00e7in iki \u00f6rnekten bahsedilebilir: HSBC ve Apple. \u0130ki \u015firket de hedef kitlelerini b\u00fcy\u00fctmek istemi\u015f, ancak bir tanesi yanl\u0131\u015f hizmeti se\u00e7ti\u011fi i\u00e7in milyonlarca dolar zarara u\u011fram\u0131\u015ft\u0131r. HSBC\u2019nin kulland\u0131\u011f\u0131 \u201cAssume nothing\u201d slogan\u0131, farkl\u0131 dillere \u00e7evrilirken anlam kayb\u0131na u\u011fram\u0131\u015f ve hi\u00e7bir \u015fey yapma anlam\u0131na gelen \u201cdo nothing\u201d ifadesine d\u00f6n\u00fc\u015fm\u00fc\u015ft\u00fcr. E\u011fer \u00e7eviri yerine yarat\u0131c\u0131 \u00e7eviri hizmeti al\u0131nm\u0131\u015f olsayd\u0131, hedef kitle i\u00e7in ayn\u0131 anlam\u0131 ifade eden bir slogan olu\u015fturulabilir ve b\u00f6ylelikle ba\u015far\u0131l\u0131 bir pazarlama kampanyas\u0131 y\u00fcr\u00fct\u00fclebilirdi. Fakat bu hata, HSBC\u2019ye on milyon dolara m\u00e2l olmu\u015ftur. \u00d6te yandan Apple, ara\u015ft\u0131rmas\u0131n\u0131 do\u011fru yapm\u0131\u015f ve yarat\u0131c\u0131 \u00e7eviri hizmeti alman\u0131n \u00f6nemini kavram\u0131\u015ft\u0131r. Ho\u015fbe\u015f anlam\u0131na gelen \u201cSmall Talk\u201d slogan\u0131; farkl\u0131 dillere \u00e7evrilmek yerine, farkl\u0131 dillerde yeniden olu\u015fturulmu\u015ftur. Farkl\u0131 kitleler i\u00e7in ba\u015ftan in\u015fa edilen slogan, \u0130spanyolcada \u201czaten nas\u0131l konu\u015faca\u011f\u0131n\u0131 biliyor\u201d ve Frans\u0131zcada \u201caz konu\u015fur, \u00e7ok i\u015f yapar\u201d gibi anlamlar alm\u0131\u015ft\u0131r. Slogan b\u00fct\u00fcn dillerde farkl\u0131l\u0131k g\u00f6stermi\u015f olsa da ta\u015f\u0131d\u0131\u011f\u0131 mesaj ayn\u0131d\u0131r: b\u00f6ylesine k\u00fc\u00e7\u00fck bir cihaz\u0131n kapasitesine duyulan hayranl\u0131k.<\/span><\/p>

E\u011fer siz de daha geni\u015f kitlelere ula\u015farak i\u015flerinizi b\u00fcy\u00fctmek istiyorsan\u0131z, bizimle ileti\u015fime ge\u00e7in! Yarat\u0131c\u0131l\u0131kta s\u0131n\u0131r tan\u0131mayan gen\u00e7 ve dinamik Mirora ekibi, \u00e7eyrek as\u0131rd\u0131r hislerinize ve d\u00fc\u015f\u00fcncelerinize terc\u00fcman oluyor!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"icon\"<\/div>

Hemen Teklif Al<\/h2>

Markana de\u011fer katmak Mirora ile bir t\u0131k uza\u011f\u0131nda.<\/p><\/div>Teklif Al!<\/i><\/a><\/div><\/div><\/div><\/div>

\"Image\"<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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Bu Yaz\u0131lar\u0131m\u0131z \u0130lginizi \u00c7ekebilir ! Hizmetimiz ile ilgili daha fazla bilgi edinin.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tYarat\u0131c\u0131 Uyarlama Nedir?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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\u0130\u015fletmeler, farkl\u0131 diller ve k\u00fclt\u00fcrlere uyum sa\u011flamaya \u00e7al\u0131\u015f\u0131rken yeni zorluklarla kar\u015f\u0131 kar\u015f\u0131ya kal\u0131r. Dil engellerini a\u015fmak i\u00e7in genellikle ba\u015fvurulan \u00e7\u00f6z\u00fcm,...<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\n\t\t\t\tYarat\u0131c\u0131 \u00c7eviri Nedir ve Neden \u00d6nemlidir?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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Hi\u00e7 ” yarat\u0131c\u0131 \u00e7eviri ” ya da \u201ctranskreasyon\u201d ifadelerini duydunuz ve ne olduklar\u0131n\u0131 merak ettiniz mi? Yoksa sadece var oldu\u011funu...<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

K\u00fcreselle\u015fmenin beraberinde getirdi\u011fi dil meselesi, bir\u00e7ok alanda \u00f6ne \u00e7\u0131kmaktad\u0131r. Kurumlar\u0131n ve \u015firketlerin kendi dillerini konu\u015fmayan ki\u015fileri de hedef kitle olarak…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-builder.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-6593","page","type-page","status-publish","hentry","th-blog blog-single"],"yoast_head":"\nYarat\u0131c\u0131 \u00c7eviri - Mirora Translation<\/title>\n<meta name=\"description\" content=\"K\u00fcreselle\u015fmenin beraberinde getirdi\u011fi dil meselesi, bir\u00e7ok alanda \u00f6ne \u00e7\u0131kmaktad\u0131r. Kurumlar\u0131n ve \u015firketlerin kendi dillerini konu\u015fmayan ki\u015fileri de hedef kitle olarak belirlemesi, s\u00f6z konusu kitleyle ileti\u015fim kurmak i\u00e7in \u00e7eviri ihtiyac\u0131n\u0131n artmas\u0131na yol a\u00e7m\u0131\u015ft\u0131r.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cornflowerblue-wolverine-646520.hostingersite.com\/yaratici-ceviri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yarat\u0131c\u0131 \u00c7eviri - Mirora Translation\" \/>\n<meta property=\"og:description\" content=\"K\u00fcreselle\u015fmenin beraberinde getirdi\u011fi dil meselesi, bir\u00e7ok alanda \u00f6ne \u00e7\u0131kmaktad\u0131r. Kurumlar\u0131n ve \u015firketlerin kendi dillerini konu\u015fmayan ki\u015fileri de hedef kitle olarak belirlemesi, s\u00f6z konusu kitleyle ileti\u015fim kurmak i\u00e7in \u00e7eviri ihtiyac\u0131n\u0131n artmas\u0131na yol a\u00e7m\u0131\u015ft\u0131r.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cornflowerblue-wolverine-646520.hostingersite.com\/yaratici-ceviri\/\" \/>\n<meta property=\"og:site_name\" content=\"Mirora Translation\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T07:45:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mirora.com\/wp-content\/uploads\/2023\/07\/cta-icon1-2-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cornflowerblue-wolverine-646520.hostingersite.com\\\/yaratici-ceviri\\\/\",\"url\":\"https:\\\/\\\/cornflowerblue-wolverine-646520.hostingersite.com\\\/yaratici-ceviri\\\/\",\"name\":\"Yarat\u0131c\u0131 \u00c7eviri - Mirora Translation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mirora.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cornflowerblue-wolverine-646520.hostingersite.com\\\/yaratici-ceviri\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cornflowerblue-wolverine-646520.hostingersite.com\\\/yaratici-ceviri\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mirora.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/cta-icon1-2-1.png\",\"datePublished\":\"2024-05-29T21:15:58+00:00\",\"dateModified\":\"2025-12-15T07:45:39+00:00\",\"description\":\"K\u00fcreselle\u015fmenin beraberinde getirdi\u011fi dil meselesi, bir\u00e7ok alanda \u00f6ne \u00e7\u0131kmaktad\u0131r. 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