{"id":6733,"date":"2024-05-30T01:29:01","date_gmt":"2024-05-29T22:29:01","guid":{"rendered":"https:\/\/mirora.com\/?page_id=6733"},"modified":"2026-03-31T12:12:09","modified_gmt":"2026-03-31T09:12:09","slug":"pazarlama-cevirisi","status":"publish","type":"page","link":"https:\/\/mirora.com\/tr\/pazarlama-cevirisi\/","title":{"rendered":"Pazarlama \u00c7evirisi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6733\" class=\"elementor elementor-6733\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df24102 e-flex e-con-boxed e-con e-parent\" data-id=\"df24102\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d1a940 elementor-widget elementor-widget-heading\" data-id=\"0d1a940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Footer One<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7144dec elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7144dec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ac3368\" data-id=\"2ac3368\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6cf5ae6 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cf5ae6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-309d6ce\" data-id=\"309d6ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83a00e2 elementor-widget elementor-widget-text-editor\" data-id=\"83a00e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: Roboto;\">Pazarlama, \u00fcr\u00fcn veya hizmetlerin t\u00fcketicinin istek ve ihtiya\u00e7lar\u0131 do\u011frultusunda onlara ula\u015ft\u0131r\u0131lmas\u0131n\u0131 sa\u011flayan stratejilerin tamam\u0131na verilen isimdir. T\u00fcketicinin, \u00fcretici firma ile ba\u011f kurmas\u0131 i\u00e7in halkla ili\u015fkiler ile reklam gibi uzmanl\u0131k alanlar\u0131ndan yararlan\u0131l\u0131r. Bir\u00e7ok farkl\u0131 \u00fclkede hizmet veren, \u00fcr\u00fcnlerini ba\u015fka pazarlara a\u00e7may\u0131 d\u00fc\u015f\u00fcnen her \u015firket ya da firma\u00a0<strong>pazarlama \u00e7evirisi\u00a0<\/strong>hizmetine ihtiya\u00e7 duyar.<\/span><\/p><p><span style=\"font-family: Roboto;\">\u00d6zellikle global markalar, sahip olduklar\u0131 i\u00e7eri\u011fin \u00e7evrilmesi ve yerelle\u015ftirmesinde yard\u0131ma ihtiya\u00e7 duyarlar. Do\u011fru bir \u015fekilde \u00e7evrilen pazarlama metinleri, \u015firkete veya kuruma katma de\u011fer olarak d\u00f6ner. Bu sebeple, t\u0131pk\u0131 di\u011fer alanlarda oldu\u011fu gibi, pazarlama \u00e7evirisi de alan\u0131nda uzman \u00e7evirmenler taraf\u0131ndan yap\u0131ld\u0131\u011f\u0131nda reel ama\u00e7lar\u0131na ula\u015fabilir. Yaz\u0131n\u0131n ilerleyen b\u00f6l\u00fcmlerinde Mirora\u2019n\u0131n uzmanl\u0131k alanlar\u0131ndan biri olan pazarlama \u00e7evirisini biraz daha detayl\u0131 bir \u015fekilde ele alaca\u011f\u0131z.<\/span><\/p><p><strong><span style=\"font-family: Roboto;\">Pazarlama \u00c7evirisinin \u00d6zellikleri<\/span><\/strong><\/p><ul><li><span style=\"font-family: Roboto;\">Pazarlama metninin amac\u0131, kaynak mesaj\u0131n g\u00fc\u00e7l\u00fc bir \u015fekilde iletilmesidir. B\u00f6ylece hedef kitle gere\u011fi gibi g\u00fcd\u00fclenebilir.<\/span><\/li><li><span style=\"font-family: Roboto;\">Pazarlama metinleri, \u015firkete ait de\u011ferleri, \u015firket k\u00fclt\u00fcr\u00fcn\u00fc yans\u0131t\u0131rlar. Bu sebeple hedef dile \u00e7evrilirken, bu de\u011ferlerin de yans\u0131t\u0131lmas\u0131 gerekir.<\/span><\/li><li><span style=\"font-family: Roboto;\">Pazarlama metinlerini birden fazla dile uyarlamak, olduk\u00e7a zor bir s\u00fcre\u00e7tir. Hedef dilin konu\u015fuldu\u011fu \u00fclkenin k\u00fclt\u00fcrel kodlar\u0131na hakim olmay\u0131 gerektirir.<\/span><\/li><li><span style=\"font-family: Roboto;\">Pazarlama metinlerinde, birebir veya kelimesi kelimesine \u00e7eviri kabul g\u00f6rmez. Bu t\u00fcr \u00e7eviriler, markan\u0131n imaj\u0131n\u0131 olumsuz etkileyebilir. K\u0131sacas\u0131 metnin yaln\u0131zca kayna\u011f\u0131na uygun \u015fekilde \u00e7evrilmesi de\u011fil, yarat\u0131c\u0131 bir \u015fekilde de d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi \u00f6nemlidir. K\u0131saca bu t\u00fcr \u00e7evirilere sekt\u00f6rde\u00a0yarat\u0131c\u0131 \u00e7eviri\u00a0denilmektedir.<\/span><\/li><li><span style=\"font-family: Roboto;\">Pazarlama \u00e7evirisi yap\u0131l\u0131rken, hedef kitle hakk\u0131nda bilgi sahibi olmak \u00e7ok \u00f6nemlidir.<\/span><\/li><li><span style=\"font-family: Roboto;\">Pazarlama \u00e7evirisi sadece teknik bir i\u015f de\u011fil ayn\u0131 zamanda psikolojik bir i\u015ftir.<\/span><\/li><li><span style=\"font-family: Roboto;\">Pazarlama metinlerinde, yaln\u0131zca tercih edilen kelimelere de\u011fil, kullan\u0131lan \u00fcsluba da dikkat etmek gerekmektedir.<\/span><\/li><\/ul><p><strong><span style=\"font-family: Roboto;\">Pazarlama \u00c7evirisinde Dikkat Edilmesi Gereken Unsurlar<\/span><\/strong><\/p><p><span style=\"font-family: Roboto;\">Pazarlama \u00e7evirisi yaparken, \u00e7evirmenin dikkat etmesi gereken bir\u00e7ok farkl\u0131 unsur vard\u0131r. Bunlar\u0131n ba\u015f\u0131nda mizah unsurlar\u0131n\u0131n dozunu iyi ayarlamak gerekir. Bir k\u00fclt\u00fcrde komik ve e\u011flenceli kabul edilen \u015fey, bir ba\u015fka dilde veya k\u00fclt\u00fcrde kabul g\u00f6rmeyebilir. Bu sebeple \u00e7evirmenin mizah unsurunu dengeli bir \u015fekilde ayarlamas\u0131 gerekir. Dikkate de\u011fer bir ba\u015fka unsur ise, reklam metninde kullan\u0131lan kelime oyunlar\u0131n\u0131n, tekrarlamalar\u0131n, kafiyeli kelimelerin hedef dile de lay\u0131\u011f\u0131 ile aktar\u0131lmas\u0131d\u0131r.<\/span><\/p><p><span style=\"font-family: Roboto;\">\u00c7evirmenin, bu noktada k\u00fclt\u00fcrler aras\u0131 d\u00fc\u015f\u00fcnmesi ve deyimsel bir dil kullanmas\u0131 gerekir. Metnin ve kullan\u0131lan imgelerin y\u00f6n\u00fc de \u00f6zellikle Arap\u00e7a, \u00c7ince gibi dillerde \u00e7ok \u00f6nemlidir. Son olarak, pazarlama metninde tercih edilen renklerin ve resimlerin, o dilin k\u00fclt\u00fcrel ortam\u0131na uygun oldu\u011fundan emin olmak gerekir. Her renk, her k\u00fclt\u00fcrde ayn\u0131 \u015fekilde kabul g\u00f6rmeyebilir.<\/span><\/p><p><span style=\"font-family: Roboto;\">Sundu\u011fu kaliteli hizmetle, yarat\u0131c\u0131 ekibiyle ve standart olarak uygulad\u0131\u011f\u0131 proje s\u00fcre\u00e7leri ile \u00f6n plana \u00e7\u0131kan Mirora, m\u00fc\u015fterilerine\u00a0<strong>pazarlama \u00e7evirisi<\/strong> hizmeti\u00a0de vermektedir. E\u011fer yarat\u0131c\u0131 \u00e7eviri hakk\u0131nda bilgi sahibi olmak isterseniz, bizimle \u00e7ok \u00e7e\u015fitli yollardan ileti\u015fime ge\u00e7ebilirsiniz.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57e9237 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"57e9237\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1aa03df\" data-id=\"1aa03df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbfe252 elementor-widget elementor-widget-eduracta\" data-id=\"dbfe252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eduracta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"cta-area-1\" data-bg-src=\"https:\/\/mirora.com\/wp-content\/uploads\/2023\/07\/cta-bg1-2-1.png\"><div class=\"container\"><div class=\"row align-items-center justify-content-between\"><div class=\"col-lg-8\"><div class=\"cta-wrap title-area mb-0\"><div class=\"cta-icon\"><img decoding=\"async\" src=\"https:\/\/mirora.com\/wp-content\/uploads\/2023\/07\/cta-icon1-2-1.png\" alt=\"icon\"><\/div><div class=\"cta-content\"><h2 class=\"cta-title th-title sec-title\">Hemen Teklif Al<\/h2><p class=\"cta-text th-desc\">Markana de\u011fer katmak Mirora ile bir t\u0131k uza\u011f\u0131nda.<\/p><\/div><a href=\"https:\/\/mirora.com\/teklif-al\/\" class=\"th-btn th_btn style8\">Teklif Al!<i class=\"fa-regular fa-arrow-right ms-1\"><\/i><\/a><\/div><\/div><\/div><\/div><div class=\"cta-img-1\" data-overlay=\"title\" data-opacity=\"8\"><img decoding=\"async\" src=\"https:\/\/mirora.com\/wp-content\/uploads\/2024\/06\/mirora_anasayfa_3-3.jpg\" alt=\"Image\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-ccdc9cc e-flex e-con-boxed e-con e-parent\" data-id=\"ccdc9cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cab6f7 elementor-widget elementor-widget-heading\" data-id=\"3cab6f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bu Yaz\u0131lar\u0131m\u0131z \u0130lginizi \u00c7ekebilir ! Hizmetimiz ile ilgili daha fazla bilgi edinin.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-225b609 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"225b609\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5a9904 e-flex e-con-boxed e-con e-parent\" data-id=\"d5a9904\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a70c613 e-con-full e-flex e-con e-child\" data-id=\"a70c613\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5d8946 premium-blog-align-left elementor-widget elementor-widget-premium-addon-blog\" data-id=\"e5d8946\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_blog_columns_number&quot;:&quot;100%&quot;,&quot;premium_blog_grid&quot;:&quot;yes&quot;,&quot;premium_blog_layout&quot;:&quot;even&quot;,&quot;premium_blog_columns_number_tablet&quot;:&quot;50%&quot;,&quot;premium_blog_columns_number_mobile&quot;:&quot;100%&quot;}\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t\t\n\t\t\n\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-even\" data-page=\"6733\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-banner\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"850\" height=\"500\" src=\"https:\/\/mirora.com\/wp-content\/uploads\/2024\/05\/Basarili-Pazarlama-Kampanyalari-icin-Yerellestirme.jpg\" class=\"attachment-full size-full wp-image-17069\" alt=\"\" srcset=\"https:\/\/mirora.com\/wp-content\/uploads\/2024\/05\/Basarili-Pazarlama-Kampanyalari-icin-Yerellestirme.jpg 850w, https:\/\/mirora.com\/wp-content\/uploads\/2024\/05\/Basarili-Pazarlama-Kampanyalari-icin-Yerellestirme-300x176.jpg 300w, https:\/\/mirora.com\/wp-content\/uploads\/2024\/05\/Basarili-Pazarlama-Kampanyalari-icin-Yerellestirme-768x452.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/mirora.com\/tr\/basarili-pazarlama-kampanyalari-icin-yerellestirme\/\" target=\"_blank\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/mirora.com\/tr\/basarili-pazarlama-kampanyalari-icin-yerellestirme\/\" target=\"_blank\">\n\t\t\t\tBa\u015far\u0131l\u0131 Pazarlama \u0130\u00e7in Yerelle\u015ftirme\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">G\u00fcn\u00fcm\u00fcz\u00fcn k\u00fcresel pazar\u0131nda, \u00e7e\u015fitli kitlelerle etkili bir \u015fekilde ileti\u015fim kurabilmek, ba\u015far\u0131l\u0131 pazarlama kampanyalar\u0131 i\u00e7in olmazsa olmazd\u0131r. Farkl\u0131 pazarlarda ba\u015far\u0131l\u0131 olmak...<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2cd434 e-con-full e-flex e-con e-child\" data-id=\"e2cd434\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5e3d9c e-con-full e-flex e-con e-child\" data-id=\"d5e3d9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e938116 e-con-full e-flex e-con e-child\" data-id=\"e938116\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e69fbdf e-con-full e-flex e-con e-child\" data-id=\"e69fbdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pazarlama, \u00fcr\u00fcn veya hizmetlerin t\u00fcketicinin istek ve ihtiya\u00e7lar\u0131 do\u011frultusunda onlara ula\u015ft\u0131r\u0131lmas\u0131n\u0131 sa\u011flayan stratejilerin tamam\u0131na verilen isimdir. T\u00fcketicinin, \u00fcretici firma ile&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-builder.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-6733","page","type-page","status-publish","hentry","th-blog blog-single"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pazarlama \u00c7evirisi - Mirora Translation<\/title>\n<meta name=\"description\" content=\"Uluslararas\u0131 piyasada firmalar daha rahat anla\u015fablmek i\u00e7in pazarlama \u00e7evirisne ihtiya\u00e7 duyarlar. 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