{"id":14279,"date":"2022-06-13T11:17:17","date_gmt":"2022-06-13T11:17:17","guid":{"rendered":"https:\/\/www.mirora.com\/?p=14279"},"modified":"2025-01-15T10:11:38","modified_gmt":"2025-01-15T07:11:38","slug":"sirketinizin-neye-ihtiyaci-var-yerellestirme-mi-ceviri-mi","status":"publish","type":"post","link":"https:\/\/mirora.com\/tr\/sirketinizin-neye-ihtiyaci-var-yerellestirme-mi-ceviri-mi\/","title":{"rendered":"\u015eirketiniz \u0130\u00e7in \u00c7eviri mi, Yerelle\u015ftirme mi?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14279\" class=\"elementor elementor-14279\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c15d064 e-flex e-con-boxed e-con e-parent\" data-id=\"3c15d064\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\r\n\r\n\t\t<div class=\"elementor-element elementor-element-36074215 elementor-widget elementor-widget-text-editor\" data-id=\"36074215\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>D\u00fcnya daha sanal bir ortama do\u011fru ilerledik\u00e7e\u00a0yerelle\u015ftirmenin\u00a0\u00f6nemi her ge\u00e7en g\u00fcn daha fazla fark edilmektedir. \u0130nternet sayesinde d\u00fcnya art\u0131k sizin avu\u00e7lar\u0131n\u0131zda. Size \u00f6zel olarak sat\u0131lan bir \u00fcr\u00fcne tek bir t\u0131klamayla ula\u015fabilirsiniz. K\u00fcreselle\u015fme, uluslararas\u0131 pazarda sert rekabete yol a\u00e7t\u0131 ve \u015firketlerin oyunda kalabilmesi i\u00e7in baz\u0131 \u00f6nemli ad\u0131mlar var. Oyunda kalman\u0131n \u00f6nemli bir kural\u0131, insanlara onlar\u0131n bak\u0131\u015f a\u00e7\u0131s\u0131ndan hitap etmektir ve <strong>yerelle\u015ftirme<\/strong> bunu yapman\u0131n anahtar\u0131d\u0131r.<\/p>\n\n<p>Yeni pazarlara a\u00e7\u0131l\u0131rken \u015firketler genellikle ihtiya\u00e7 duyduklar\u0131 hizmet konusunda kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131 ya\u015fayabilir. \u00c7eviri ve\u00a0yerelle\u015ftirme hizmetleri<strong>\u00a0<\/strong>genellikle kar\u0131\u015ft\u0131r\u0131l\u0131r. Ama\u00e7lar\u0131n\u0131 netle\u015ftirmek i\u00e7in her iki hizmeti de tan\u0131mlamak \u00f6nemlidir. \u00c7eviri, kelimeleri kaynak dilden hedef dile aktarma eylemidir. \u00c7evirmen, denklik elde etmek i\u00e7in kaynak metne sad\u0131k kalmakla y\u00fck\u00fcml\u00fcd\u00fcr ve bu nedenle her iki metin de neredeyse ayn\u0131d\u0131r. Yine de, hedef kitle \u00e7eviride genellikle g\u00f6z ard\u0131 edilirken, yerelle\u015ftirme hedef kitleye \u00f6ncelik verir. <a href=\"https:\/\/www.mirora.com\/yerellestirme\/\">Yerelle\u015ftirme<\/a> \u00e7eviri eylemini i\u00e7erir, ancak hedef k\u00fclt\u00fcr\u00fc g\u00f6z \u00f6n\u00fcnde bulundurarak daha derin ileti\u015fim etkenlerini de ele al\u0131r. \u00d6rne\u011fin, k\u00fclt\u00fcrel ifadeler, \u00f6l\u00e7\u00fcm birimleri, tarih ve deyimler hedef k\u00fclt\u00fcre g\u00f6re uyarlan\u0131r.<\/p>\n\n<p>Bir \u00f6rnek vermek muhtemelen daha a\u00e7\u0131klay\u0131c\u0131 olacakt\u0131r. \u0130ngilizcedeki &#8220;Kedi ve k\u00f6pek ya\u011f\u0131yor&#8221; anlam\u0131na gelen &#8220;it&#8217;s raining cats and dogs&#8221; deyimi asl\u0131nda ya\u011fmurun \u015fiddetini vurgulamaktad\u0131r. Bu deyim kelime kelime T\u00fcrk\u00e7eye \u00e7evrilirse, hedef dilde hi\u00e7bir anlam ifade etmeyecektir ve b\u00f6ylece hedef kitle ba\u011flam\u0131 anlamayacakt\u0131r. Yerelle\u015ftirmede ise hedef dildeki kar\u015f\u0131l\u0131\u011f\u0131 aran\u0131r. Yerelle\u015ftirme, kelimeler yerine mesaj\u0131 aktar\u0131r.<\/p>\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span style=\"font-size: 20px; font-family: Roboto;\"><strong><span style=\"color: #000000;\">Yerelle\u015ftirme S\u0131ras\u0131nda \u00d6nemli Unsurlar<\/span><\/strong><\/span><\/h2>\n\n<p><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Yerelle\u015ftirme hizmeti<\/strong>, k\u00fcresel \u015firketler i\u00e7in rekabetin vazge\u00e7ilmez bir unsurudur. Yerelle\u015ftirme yaparken odaklan\u0131lmas\u0131 gereken temel ancak \u00e7ok \u00f6nemli unsurlar vard\u0131r:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><span style=\"color: #4d5765;\"><u>\u00d6l\u00e7\u00fcm Birimleri<\/u>: Amerikal\u0131lar metrik sistemden ziyade emperyal \u00f6l\u00e7\u00fcm birimlerini kullan\u0131r. Bu nedenle, bir metni \u0130ngiliz k\u00fclt\u00fcr\u00fcne g\u00f6re yerelle\u015ftirirken, \u00f6l\u00e7\u00fcm birimlerine dikkat etmek ve do\u011fru olan\u0131 kullanmak \u00f6nemlidir.<\/span><\/li>\n\n<li><span style=\"color: #4d5765;\"><u>Para Birimi<\/u>de yerelle\u015ftirme\u00a0gerektirir. Metnin hedef kitlesi Amerikal\u0131lar ise para birimini dolara d\u00f6n\u00fc\u015ft\u00fcrmek gerekir.<\/span><\/li>\n\n<li><span style=\"color: #4d5765;\"><u>Tarih Bi\u00e7imleri<\/u>de belirli bir pazar\u0131 hedeflerken m\u00fchimdir. \u00d6rne\u011fin, Amerikal\u0131lar ve \u0130ngilizler farkl\u0131 tarih bi\u00e7imleri kullan\u0131r. 04\/03\/22 Amerikal\u0131lar i\u00e7in 3 Nisan tarihini ifade ederken, \u0130ngilizler i\u00e7in 4 Mart anlam\u0131na gelir.<\/span><\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D\u00fcnya daha sanal bir ortama do\u011fru ilerledik\u00e7e\u00a0yerelle\u015ftirmenin\u00a0\u00f6nemi her ge\u00e7en g\u00fcn daha fazla fark edilmektedir. \u0130nternet sayesinde d\u00fcnya art\u0131k sizin avu\u00e7lar\u0131n\u0131zda&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":17213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[79,84],"tags":[],"class_list":["post-14279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ceviri","category-yerellestirmee","th-blog blog-single"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u015eirketiniz \u0130\u00e7in \u00c7eviri mi, Yerelle\u015ftirme mi? - Mirora Translation<\/title>\n<meta name=\"description\" content=\"Yerelle\u015ftirme hizmeti, k\u00fcresel \u015firketler i\u00e7in rekabetin vazge\u00e7ilmez bir unsurudur. 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