{"id":14906,"date":"2022-10-17T13:57:43","date_gmt":"2022-10-17T13:57:43","guid":{"rendered":"https:\/\/www.mirora.com\/?p=14906"},"modified":"2025-01-20T15:46:03","modified_gmt":"2025-01-20T12:46:03","slug":"yerellestirme-ceviri-icin-yeni-bir-tabir-degil-mi","status":"publish","type":"post","link":"https:\/\/mirora.com\/tr\/yerellestirme-ceviri-icin-yeni-bir-tabir-degil-mi\/","title":{"rendered":"Yerelle\u015ftirme \u00c7eviri i\u00e7in Yeni Bir Tabir De\u011fil mi?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14906\" class=\"elementor elementor-14906\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e48d6df e-flex e-con-boxed e-con e-parent\" data-id=\"2e48d6df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\r\n\r\n\t\t<div class=\"elementor-element elementor-element-3b88aa1b elementor-widget elementor-widget-text-editor\" data-id=\"3b88aa1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">\u00c7eviri d\u00fcnyas\u0131 her ge\u00e7en g\u00fcn de\u011fi\u015fiyor. Yeni f\u0131rsatlar, yeni i\u015f alanlar\u0131 ve yeni vizyonlar\u2026 Art\u0131k \u00e7eviri mesle\u011fi, sadece s\u00f6zl\u00fc\u011fe bakarak kelimeleri aktarmak anlam\u0131na gelmiyor. K\u00fcreselle\u015fmeyle beraber \u00e7eviri sekt\u00f6r\u00fcnde bir\u00e7ok yeni i\u015f tan\u0131m\u0131 ortaya \u00e7\u0131kt\u0131 ve bunlardan birisi de <strong>yerelle\u015ftirme<\/strong>. Peki, nedir bu yerelle\u015ftirme? Bir t\u00fcr \u00e7eviri midir yoksa sand\u0131\u011f\u0131m\u0131zdan \u00e7ok daha kapsaml\u0131 bir i\u015f tan\u0131m\u0131na m\u0131 sahip?<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Yerelle\u015ftirme asl\u0131nda o kadar geni\u015f bir alan ki\u2026 Evet, \u00e7eviriyi de kaps\u0131yor, neticede bir kaynak hedef dile aktar\u0131l\u0131yor. Fakat \u00e7eviri, yerelle\u015ftirme i\u00e7in gereken bir\u00e7ok alandan yaln\u0131zca biri. Pazarlama, sat\u0131\u015f ve hatta kimi zaman kod yazmay\u0131 bilmek gerekiyor. Diyelim ki bir Web Sitesi \u00e7eviriyorsunuz, hedef k\u00fclt\u00fcre g\u00f6re site i\u00e7erisinde ufak de\u011fi\u015fiklikler yapmak gerekebilir. \u00d6rne\u011fin, kullan\u0131m ko\u015fullar\u0131n\u0131 reddetme veya kabul etme butonlar\u0131n\u0131n rengini kaynaktan farkl\u0131 yapman\u0131z gerekebilir. \u0130\u015fte bu nedenle <a href=\"https:\/\/www.mirora.com\/yerellestirme\/\">yerelle\u015ftirme<\/a> sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fan \u00e7evirmenlere <strong>yerelle\u015ftirme uzman\u0131 <\/strong>deniyor, yani sadece kaynak ve hedef dile h\u00e2kim olmak yetmiyor.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<h2 class=\"wp-block-heading has-medium-font-size\"><span style=\"font-family: Roboto;\">Ger\u00e7ek Hayattan Yerelle\u015ftirme \u00d6rnekleri<\/span><\/h2>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Yeni bir pazara a\u00e7\u0131lmak isteyen bir \u015firket, yerelle\u015ftirmenin \u00f6nemini kavrarsa \u00e7ok daha ba\u015far\u0131l\u0131 sonu\u00e7lar elde edecektir. Hangi \u00fcr\u00fcn veya hizmeti sat\u0131yor olursan\u0131z olun, farkl\u0131 k\u00fclt\u00fcrden insanlara farkl\u0131 \u015fekillerde hitap etmeniz gerekir. Hatta d\u00fcnyadaki en b\u00fcy\u00fck markalardan biri de olsan\u0131z ve b\u00fct\u00fcn d\u00fcnya markan\u0131z\u0131 tan\u0131yor da olsa yeni bir pazara girerken<strong> yerelle\u015ftirme \u00e7al\u0131\u015fmas\u0131<\/strong> yapmak, olmazsa olmazd\u0131r!<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Az sonra okuyaca\u011f\u0131n\u0131z ger\u00e7ek hayattan yerelle\u015ftirme \u00f6rnekleri ile konunun ne kadar elzem oldu\u011funu siz de daha iyi anlayacaks\u0131n\u0131z!<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><u>Japonya\u2019da KitKat:<\/u><\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Nestl\u00e9 Kit Kat isimli \u00fcr\u00fcn\u00fcn\u00fc Japonya pazar\u0131na sunarken olduk\u00e7a ba\u015far\u0131l\u0131 bir yerelle\u015ftirme \u00e7al\u0131\u015fmas\u0131 y\u00fcr\u00fctm\u00fc\u015f. KitKat, Japoncada \u201ckitto katto\u201d olarak okunuyor ve bu da kesin ba\u015far\u0131 anlam\u0131na gelen \u201ckitto katsu\u201d tabiriyle olduk\u00e7a benzer bir telaffuza sahip. Bu benzerlik o kadar ustaca kullan\u0131lm\u0131\u015f ki Japonya\u2019da yeni bir gelenek ortaya \u00e7\u0131km\u0131\u015f: aileler, s\u0131nava girecek \u00e7ocuklar\u0131na \u015fans getirmesi i\u00e7in s\u0131nav \u00f6ncesinde KitKat hediye etmeye ba\u015flam\u0131\u015f.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><u>\u00c7in Pazar\u0131nda Mercedes<\/u><\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">\u00dcnl\u00fc otomotiv firmas\u0131 Mercedes Benz, \u00c7in pazar\u0131na a\u00e7\u0131l\u0131rken hedef kitlenin kullanabilece\u011fi bir takma isim bulmu\u015f: Bensi. Fakat pek de ba\u015far\u0131l\u0131 bir yerelle\u015ftirme \u00e7al\u0131\u015fmas\u0131 olmam\u0131\u015f, zira \u201cbensi\u201d kelimesi \u00c7incede \u201c\u00f6lmek i\u00e7in acele etmek\u201d gibi bir anlama sahip. Pek tabii bu isim ile pazarlanan arabalar\u0131 almak i\u00e7in kimse can atmam\u0131\u015f!<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><u>Buz Devri filminde yarat\u0131c\u0131 bir yerelle\u015ftirme \u00e7al\u0131\u015fmas\u0131<\/u><\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><strong>Senaryo yerelle\u015ftirme<\/strong> g\u00fcn\u00fcm\u00fczde olduk\u00e7a yayg\u0131n. Televizyonlarda yabanc\u0131 dizilerden uyarlanan bir\u00e7ok i\u00e7erik g\u00f6r\u00fcyoruz. Buz Devri filminin senaryosu da T\u00fcrkiye pazar\u0131na sunulmadan \u00f6nce \u00e7ok ba\u015far\u0131l\u0131 bir yerelle\u015ftirme s\u00fcrecinden ge\u00e7mi\u015f. \u0130lk filmde Dodo ku\u015flar\u0131n\u0131n \u201cD\u00fcnyan\u0131n sonu geldi\u201d mar\u015f\u0131n\u0131 s\u00f6yleyerek y\u00fcr\u00fcd\u00fc\u011f\u00fcn\u00fc g\u00f6r\u00fcyoruz. Asl\u0131nda dikkatli dinlerseniz bu, \u201cYaylalar Yaylalar\u201d askeri mar\u015f\u0131n\u0131n olduk\u00e7a ba\u015far\u0131l\u0131 bir uyarlamas\u0131d\u0131r. Hem hedef kitleye onlar\u0131n anlad\u0131\u011f\u0131 bir dilden hitap ediyor hem de kaynaktaki mesaj\u0131 ba\u015far\u0131yla aktar\u0131yor.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">B\u00fct\u00fcn bu yerelle\u015ftirme \u00f6rnekleri, yeni bir pazara a\u00e7\u0131lmak isteyen \u015firketlerin muhakkak <strong>yerelle\u015ftirme hizmeti<\/strong> almas\u0131 gerekti\u011fini sa\u011flam bir \u015fekilde ortaya koyuyor!<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00c7eviri d\u00fcnyas\u0131 her ge\u00e7en g\u00fcn de\u011fi\u015fiyor. Yeni f\u0131rsatlar, yeni i\u015f alanlar\u0131 ve yeni vizyonlar\u2026 Art\u0131k \u00e7eviri mesle\u011fi, sadece s\u00f6zl\u00fc\u011fe bakarak&#8230;<\/p>\n","protected":false},"author":1,"featured_media":17178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[79,84],"tags":[],"class_list":["post-14906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ceviri","category-yerellestirmee","th-blog blog-single"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yerelle\u015ftirme \u00c7eviri i\u00e7in Yeni Bir Tabir De\u011fil mi? - Mirora Translation<\/title>\n<meta name=\"description\" content=\"Yerelle\u015ftirme asl\u0131nda o kadar geni\u015f bir alan ki\u2026 Evet, \u00e7eviriyi de kaps\u0131yor, neticede bir kaynak hedef dile aktar\u0131l\u0131yor. Fakat \u00e7eviri, yerelle\u015ftirme i\u00e7in gereken bir\u00e7ok alandan yaln\u0131zca biri.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mirora.com\/tr\/yerellestirme-ceviri-icin-yeni-bir-tabir-degil-mi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yerelle\u015ftirme \u00c7eviri i\u00e7in Yeni Bir Tabir De\u011fil mi? - Mirora Translation\" \/>\n<meta property=\"og:description\" content=\"Yerelle\u015ftirme asl\u0131nda o kadar geni\u015f bir alan ki\u2026 Evet, \u00e7eviriyi de kaps\u0131yor, neticede bir kaynak hedef dile aktar\u0131l\u0131yor. 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