{"id":15201,"date":"2022-12-13T12:48:00","date_gmt":"2022-12-13T12:48:00","guid":{"rendered":"https:\/\/www.mirora.com\/?p=15201"},"modified":"2025-01-20T15:43:21","modified_gmt":"2025-01-20T12:43:21","slug":"yerellestirme-mi-uluslararasilastirma-mi","status":"publish","type":"post","link":"https:\/\/mirora.com\/tr\/yerellestirme-mi-uluslararasilastirma-mi\/","title":{"rendered":"Yerelle\u015ftirme mi, Uluslararas\u0131la\u015ft\u0131rma m\u0131?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15201\" class=\"elementor elementor-15201\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2188a24c e-flex e-con-boxed e-con e-parent\" data-id=\"2188a24c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\r\n\r\n\t\t<div class=\"elementor-element elementor-element-742374b5 elementor-widget elementor-widget-text-editor\" data-id=\"742374b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">\u0130\u015fletmeniz k\u00fcreselle\u015fmeye haz\u0131rsa, yerelle\u015ftirme ile uluslararas\u0131la\u015ft\u0131rma aras\u0131ndaki fark\u0131n ne oldu\u011funu merak ediyor olabilirsiniz. Her iki s\u00fcre\u00e7 de i\u00e7eri\u011fi yerelle\u015ftirerek ve di\u011fer dillere \u00e7evirerek i\u015fletmeleri yurtd\u0131\u015f\u0131nda ba\u015far\u0131ya haz\u0131rlamaya yard\u0131mc\u0131 olur. Hangisinin sizin i\u00e7in daha \u00f6nemli oldu\u011funu anlamak i\u00e7in okumaya devam edin.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<h2 class=\"wp-block-heading has-medium-font-size\"><span style=\"font-family: Roboto;\"><strong>Yerelle\u015ftirme ve uluslararas\u0131la\u015ft\u0131rma ile ne demek istedi\u011fimize bir g\u00f6z atal\u0131m:<\/strong><\/span><\/h2>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><strong>Yerelle\u015ftirme; <\/strong>i\u00e7eri\u011fi hedef kitlenin anadiline ve k\u00fclt\u00fcr\u00fcne uyarlayarak \u00e7evirip, yerel yasal ve d\u00fczenleyici gereksinimlere uyacak \u015fekilde d\u00fczenlemek ve belirli bir pazar veya b\u00f6lgenin gereksinimlerini kar\u015f\u0131lamak i\u00e7in i\u00e7eri\u011fin uyarlanmas\u0131 s\u00fcrecini ifade eder. \u00d6rne\u011fin yaz\u0131l\u0131m programlar\u0131nda kullan\u0131c\u0131 aray\u00fcz\u00fcn\u00fc farkl\u0131 k\u00fclt\u00fcrlere adapte edebilir. Ba\u015fka bir \u00f6rnek vermek gerekirse; normalde \u0130ngiliz pazar\u0131 i\u00e7in olu\u015fturulmu\u015f bir uygulaman\u0131z varsa, bu uygulaman\u0131n \u0130spanyol pazar\u0131nda sat\u0131labilmesi i\u00e7in sadece \u0130spanyolcaya \u00e7evrilmesi yetmez, yerelle\u015ftirilmesi de gerekir.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">\u00d6rne\u011fin, Apple&#8217;\u0131n Siri&#8217;si gibi yapay zeka destekli sanal asistanlar, kullan\u0131c\u0131lara otomatik olarak yerelle\u015ftirilmi\u015f yan\u0131tlar verir. Bunun nedeni, yaz\u0131l\u0131m ekibinin Amerikal\u0131 bir kullan\u0131c\u0131n\u0131n s\u0131cakl\u0131klar\u0131 her zaman Santigrat yerine Fahrenhayt cinsinden duyabilmesini sa\u011flamas\u0131d\u0131r. \u0130nsanlar\u0131n evlerini seyahat edenlere kiralamas\u0131na izin veren bir \u015firket olan Airbnb, <a href=\"https:\/\/www.mirora.com\/yerellestirme\/\">yerelle\u015ftirme<\/a> konusunda ba\u015far\u0131l\u0131 olan bir ba\u015fka firmad\u0131r. \u015eirket, her \u00fclkedeki k\u00fclt\u00fcrel ve yasal farkl\u0131l\u0131klar ile ev sahipleri ve misafirlerin kendi dillerinde birbirleriyle ileti\u015fim kurmalar\u0131n\u0131 sa\u011flayabilmi\u015ftir. Airbnb, 200&#8217;den fazla pazara hitap etmek i\u00e7in Web Sitesini ve kullan\u0131c\u0131lar\u0131n de\u011ferlendirmelerini 60&#8217;tan fazla dilde kullan\u0131ma sunmu\u015ftur.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><strong>Uluslararas\u0131la\u015ft\u0131rma<\/strong> ise \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn veya uygulaman\u0131z\u0131n di\u011fer dillere kolayca \u00e7evrilebilmesini sa\u011flamakla ilgilidir. Uygulaman\u0131z\u0131n Frans\u0131zca, \u0130spanyolca veya Japoncaya \u00e7evrilmesini sa\u011flamakla ilgili de\u011fil, gelecekte \u00e7eviri yapman\u0131n \u00f6n\u00fcnde hi\u00e7bir engel olmad\u0131\u011f\u0131ndan emin olmakla ilgilidir. \u00dcr\u00fcn veya hizmetin i\u00e7eri\u011finde herhangi bir de\u011fi\u015fiklik (\u00f6rne\u011fin ad\u0131n\u0131n de\u011fi\u015ftirilmesi) gerektirmez. Bunun yerine, bir \u00fcr\u00fcn veya hizmetin, ba\u015fka bir \u00fclkede d\u00fczg\u00fcn \u00e7al\u0131\u015fmas\u0131 i\u00e7in herhangi bir de\u011fi\u015fikli\u011fe gerek olmaks\u0131z\u0131n d\u00fcnyan\u0131n herhangi bir yerinde kullan\u0131labilmesini sa\u011flamay\u0131 i\u00e7erir.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Uluslararas\u0131la\u015ft\u0131rma, yerelle\u015ftirmeden farkl\u0131d\u0131r \u00e7\u00fcnk\u00fc \u00fcr\u00fcn veya hizmetinizi birden \u00e7ok dil konu\u015fan ki\u015filer i\u00e7in eri\u015filebilir hale getirmeyi ama\u00e7lar. Ayr\u0131ca, tasar\u0131m\u0131n\u0131z\u0131 veya i\u00e7eri\u011finizi her pazar\u0131n ihtiya\u00e7lar\u0131na daha iyi uyacak \u015fekilde uyarlaman\u0131za olanak tan\u0131r. \u00d6rne\u011fin, normalde \u0130ngiliz pazar\u0131 i\u00e7in olu\u015fturulmu\u015f ancak bunu \u0130spanyolca olarak da kullan\u0131ma sunmak isteyen bir uygulaman\u0131z varsa, hangi dilde olduklar\u0131na bak\u0131lmaks\u0131z\u0131n t\u00fcm men\u00fclerin ve d\u00fc\u011fmelerin do\u011fru \u015fekilde \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan emin olmak gibi uluslararas\u0131la\u015ft\u0131rma tekniklerini kullanman\u0131z gerekir.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">IKEA ve Starbucks gibi \u015firketler, yurtd\u0131\u015f\u0131ndaki m\u00fc\u015fterilerinin onlar\u0131 anlamas\u0131n\u0131 kolayla\u015ft\u0131rmak i\u00e7in \u00fcr\u00fcnlerini uluslararas\u0131la\u015ft\u0131rd\u0131. IKEA, montaj talimatlar\u0131nda kelimeleri kullanmaktan ziyade, daha evrensel olan diyagramlar\u0131 kullanmaya ge\u00e7ti. Benzer \u015fekilde, Starbucks, yerelle\u015ftirmeyi kolayla\u015ft\u0131rmak i\u00e7in yurtd\u0131\u015f\u0131nda yo\u011fun bir \u015fekilde geni\u015flemeye ba\u015flad\u0131\u011f\u0131nda orijinal logosundaki metni kald\u0131rd\u0131.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<h3 class=\"wp-block-heading has-medium-font-size\"><span style=\"font-family: Roboto;\"><strong>Bir\u00e7ok \u015firket ayn\u0131 soruyu soruyor: Yerelle\u015ftirmeli miyim yoksa uluslararas\u0131la\u015ft\u0131rmal\u0131 m\u0131y\u0131m?<\/strong><\/span><\/h3>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Bu makaleden \u00e7\u0131kar\u0131lacak sonu\u00e7, hem uluslararas\u0131la\u015ft\u0131rma hem de yerelle\u015ftirmenin i\u015fletmeyi b\u00fcy\u00fctmek i\u00e7in g\u00fc\u00e7l\u00fc ara\u00e7lar oldu\u011fudur. Bu ara\u00e7larda uzmanla\u015fmak, i\u015fletmelerin milyonlarca yeni potansiyel m\u00fc\u015fteriye ula\u015fmas\u0131n\u0131 sa\u011flayabilir.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Cevap, i\u015f modelinize de\u011fil, ayn\u0131 zamanda olu\u015fturdu\u011funuz i\u00e7eri\u011fin t\u00fcr\u00fcne de ba\u011fl\u0131d\u0131r. Herkese uyan tek bir \u00e7\u00f6z\u00fcm olmad\u0131\u011f\u0131n\u0131 unutmay\u0131n; i\u015f hedefleriniz, hedef kitleniz ve sekt\u00f6r\u00fcn\u00fcz i\u00e7in hangisinin en iyi oldu\u011funu bulmaya \u00e7al\u0131\u015f\u0131n.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u0130\u015fletmeniz k\u00fcreselle\u015fmeye haz\u0131rsa, yerelle\u015ftirme ile uluslararas\u0131la\u015ft\u0131rma aras\u0131ndaki fark\u0131n ne oldu\u011funu merak ediyor olabilirsiniz. Her iki s\u00fcre\u00e7 de i\u00e7eri\u011fi yerelle\u015ftirerek ve&#8230;<\/p>\n","protected":false},"author":1,"featured_media":17167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[79,85,84],"tags":[],"class_list":["post-15201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ceviri","category-kuresel-pazarlama","category-yerellestirmee","th-blog blog-single"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yerelle\u015ftirme mi, Uluslararas\u0131la\u015ft\u0131rma m\u0131? - Mirora<\/title>\n<meta name=\"description\" content=\"Uluslararas\u0131la\u015ft\u0131rma, yerelle\u015ftirmeden farkl\u0131d\u0131r \u00e7\u00fcnk\u00fc \u00fcr\u00fcn veya hizmetinizi birden \u00e7ok dil konu\u015fan ki\u015filer i\u00e7in eri\u015filebilir hale getirmeyi ama\u00e7lar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mirora.com\/tr\/yerellestirme-mi-uluslararasilastirma-mi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yerelle\u015ftirme mi, Uluslararas\u0131la\u015ft\u0131rma m\u0131? - Mirora\" \/>\n<meta property=\"og:description\" content=\"Uluslararas\u0131la\u015ft\u0131rma, yerelle\u015ftirmeden farkl\u0131d\u0131r \u00e7\u00fcnk\u00fc \u00fcr\u00fcn veya hizmetinizi birden \u00e7ok dil konu\u015fan ki\u015filer i\u00e7in eri\u015filebilir hale getirmeyi ama\u00e7lar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mirora.com\/tr\/yerellestirme-mi-uluslararasilastirma-mi\/\" \/>\n<meta property=\"og:site_name\" content=\"Mirora Translation\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-13T12:48:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-20T12:43:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mirora.com\/wp-content\/uploads\/2022\/12\/blog-2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mirora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"mirora\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mirora.com\\\/tr\\\/yerellestirme-mi-uluslararasilastirma-mi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mirora.com\\\/tr\\\/yerellestirme-mi-uluslararasilastirma-mi\\\/\"},\"author\":{\"name\":\"mirora\",\"@id\":\"https:\\\/\\\/mirora.com\\\/#\\\/schema\\\/person\\\/12046585ccfeac57e3c40eb2fad406c6\"},\"headline\":\"Yerelle\u015ftirme mi, Uluslararas\u0131la\u015ft\u0131rma m\u0131?\",\"datePublished\":\"2022-12-13T12:48:00+00:00\",\"dateModified\":\"2025-01-20T12:43:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mirora.com\\\/tr\\\/yerellestirme-mi-uluslararasilastirma-mi\\\/\"},\"wordCount\":703,\"publisher\":{\"@id\":\"https:\\\/\\\/mirora.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mirora.com\\\/tr\\\/yerellestirme-mi-uluslararasilastirma-mi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mirora.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/blog-2-1.jpg\",\"articleSection\":[\"\u00c7eviri\",\"K\u00fcresel Pazarlama\",\"Yerelle\u015ftirme\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mirora.com\\\/tr\\\/yerellestirme-mi-uluslararasilastirma-mi\\\/\",\"url\":\"https:\\\/\\\/mirora.com\\\/tr\\\/yerellestirme-mi-uluslararasilastirma-mi\\\/\",\"name\":\"Yerelle\u015ftirme mi, Uluslararas\u0131la\u015ft\u0131rma m\u0131? 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